NBBF inks $12 million deal with Kwesé as league sponsor

KweséSports has been announced as the new title sponsor for the Nigeria Men’s Premier Basketball League on a 5-year deal worth a total of $12-million.

NBBF president Tijani Umar made the announcement during the formal signing of the agreement and unveiling of the title sponsor in Abuja.

According to Umar, “henceforth the Men’s Premier Basketball League will now be called Kwesé Premier Basketball League”.

He added that the ground-breaking sponsorship deal, which will span the 2017 to 2021 seasons, is at a license fee of $2.2-million per season for all NBBF events, including the Women’s Premier Basketball League.

The per season deal is bigger than the previous four-year deal with the former sponsors, which was worth $1.5-million for the duration of the four-year sponsorship deal.

The new season begins on Thursday, 13 April in Lagos and Kwesé will show the Hoops & Read vs Police Baton clash LIVE and FREE on Kwesé Free Sports at 17:00 (CAT), followed by the Customs vs Kwara Falcons match.

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