Etisalat Nigeria formally announces 9mobile as new name

Emerging Markets Telecommunication Services Limited, EMTS, has formally confirmed that it has adopted 9mobile as the brand name for Etisalat.

In a statement on Tuesday, EMTS said, “Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.”

The statement signed by its Chief Executive Officer, Boye Olusanya, explained that the new trading name, 9mobile, represented the company’s “0809ja heritage,” “9ja-centricity”, and its “evolution over 9 years of operations in Nigeria.”

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“A strong and resilient Nigerian spirit continues to reside in us, uniting us with our subscribers, confident that you will continue to believe in our new brand, which strongly reflects our innate creativity and youthfulness,” he added.

“Our confidence in our ability to continue to make this happen is bolstered by the sheer determination, commitment, and passion of our people to do more; and continue delivering excellent service.

Olusanya while stating that the travails are transitory, however, urged its subscribers to be patient, as he reaffirmed the company’s commitment to remain a listening brand.

“We will continue to innovate, support, and empower you to do more, whether as an individual or a business,” he said.

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